Collateral For Ridgeway Housing
Ridgeway Community Housing Association provides homes and services to young people and adults with special needs, and extra care accommodation for older people. They also run various care services to help people to live independently in their own homes.
Our brief was to design a series of brochures for each of the services within the organisation. The design needed to be suitable to be used across a wide range of services, and appeal to a varied customer base. Our client wanted a more professional and consistent image and the brochures were the first stage in creating a corporate style and identity that would follow through to every piece of collateral produced, including the Annual Report.
We felt that the use of strong imagery should be central to the design. The tone of the brochures are very customer orientated, which we mirrored in our design by using good quality imagery of customers and staff, mixed with suitable royalty free imagery.