Testway THIS Campaign
Testway Housing has recently launched the Testway Housing Incentive Scheme (THIS). The purpose being to reward tenants for their loyalty and to highlight 'model' customers.
As a member of THIS, customers get a whole range of rewards including discounts in local stores, gift vouchers, enhanced home improvements, competitions and access to a community fund that will make a difference to neighbourhoods.
During 2004 and 2005, The Escape helped develop the name and identity for THIS campaign with a successful launch on April 1st 2005. The identity has been utilised over a number of implementations, including collateral and promotional material.